A new look for Yes to Life!
Tuesday 20th October 2009
Thanks to the outstanding creativity of the top notch design company, gpstudio, Yes to Life is entering a new phase with a new image. The first public outing was on the t-shirts worn by the Yes to Life bikers on their way from Munich to Venice this September. The full re-brand launch is at CAMExpo on 24 Oct! The revamped look is promoting the positivity of the charity's aim to provide information and support to all cancer patients. The logo is seen as a stamp of approval or an endorsement. Blue is the colour of communication and is considered the most positive colour with the least negative associations. It represents the sky and water, and is cool and serene. It conveys trust and intelligence and suggests cleanliness and purity. A pretty good match!
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